How Your Listing Photos Impact The Sale of Your Northwest Valley Home

There may have been a time or maybe even a place that it was acceptable for an agent to snap a few quick listing photos with a cheap disposable camera, and that was good enough. That is not the case anymore, thanks to the Internet. Did you know that nearly 90% of buyers start their home search online? Professional photography impacts the sale of your Northwest Valley home in several key areas: whether it sells at all, how quickly it sells, and the selling price.

General Observations About Listing Photos

According to the National Association of Realtors, 89% of buyers who searched for homes online reported photos as the most useful feature on the listing sites they visited. Those listing photos need to be top quality. Imagine how your home is going to look online if you rely on cell phone photos.

Across all price levels, sellers who use professional listing photos are far likelier to sell their homes within six months than those who use point-and-shoot photos. For example, 64% homes in the $4000,000-$500,000 range sell in less than six months with DLSR photos, but only 46% of homes with point-and-shoot photos sell within that six-month period. For high-end, luxury homes in the $1,000,000+ range, those percentages work out to 35% and 30%.

Across all price levels, sellers who use professional listing photos are far likelier to sell their homes within six months than those who use point-and-shoot photos. For example, 64% homes in the $4000,000-$500,000 range sell in less than six months with DLSR photos, but only 46% of homes with point-and-shoot photos sell within that six-month period. For high-end, luxury homes in the $1,000,000+ range, those percentages work out to 35% and 30%. So, if you want a quicker sale, it pays to pay for professional listing photos.

Listing Photos for a Quicker Sale

Typically, homes with professional pictures are more likely to sell quickly and for a better price. Since most buyers are now viewing homes online before they ever make a decision to get in their car and look in person, professional pictures are crucial.

Quality Listing Photos for More Money

We already know that listing photos impact the sale of your Northwest Valley home, and sharp photos have the greatest impact. Hiring a professional that can create the best images of your home is well worth it.

Whether you’re photographing a living room or the front yard, the sharpest photos get the best results. According to one relevant real estate study, homes with the sharpest photos (in the top 10%) sold at or above the list price 44% of the time. And homes with photos of just average sharpness sold at or above list price only 13% of the time.

So, do your listing photos impact the sale of your Northwest Valley home? You bet they do. Quality photos can help you sell it faster and at a better price. But you still have to know what to do with those clear, sharp photos once you have them. You have to know the best online venues where they will have the most sales impact.

Are you ready to sell a Northwest Valley house? We can help! Send us a message or give us a call today! (602) 806-8834

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